In an article published in FierceHealthcare, Ann Mond Johnson, Advisor at ConnectedHealth, discusses how consumers have more responsibility now when it comes to choosing an insurance plan. Ann says that providing an online retail experience for consumers to shop for healthcare on private exchanges can engage those who once felt that they had no control over their healthcare options.
“From our vantage point, we really see exchanges as the latest evolution of healthcare consumerism and providing consumers with somewhat familiar retail experience-although that still needs to be developed-and with more choice and transparency so they can make more informed decisions.”
